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Strategies for companies

Talented people love authentic employer brands. They apply to the companies they trust. I recognized this early on in my career at large companies in various industries. As an employer marketing strategist, I support your company in attracting new talent and retaining employees in the long term. I look at all - really all - aspects of your employer brand from a target group perspective. This is what makes my strategy so sustainable for you.

How Lasse does
Employer Marketing for you:

01

Employer Branding

  • Developing an authentic and differentiated employer brand

  • Defining the employer value proposition (EVP) and employer values Positioning the employer brand internally and externally

02

Candidate Journey

  • Designing a positive candidate experience along the entire application process

  • Touchpoint management from initial contact to onboarding

03

​Recruitment Marketing

  • Development of cross-media talent acquisition strategies and campaigns

  • Development of integrated employer marketing campaigns

  • Target group-specific communication via various channels

04

Analytics & measurement

  • Definition of KPIs to measure the success of employer marketing activities

  • Analysis of applicant data, employee feedback and other metrics

05

Employee Experience

  • Analysis and optimization of the employee experience

  • Development of strategies to retain employees and reduce staff turnover

  • Promotion of a strong corporate culture and effective employee engagement

"Many thanks, dear Lasse, for your excellent preparation and professional moderation of our Employer Marketing Strategy Workshop. Your valuable input and cooperation have helped us to make decisive progress."

Alexandra Welter, Head of Talent Attraction REWE Group

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